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Beyond the realm of hockey, Hollinger has also made strategic forays into the world of mixed martial arts (MMA). His partnership with the Professional Fighters League (PFL) represents a significant diversification of his portfolio. By investing in the PFL, Hollinger positioned himself at the forefront of a rapidly evolving segment of the sports entertainment industry. The PFLs unique format, which blends sporting competition with a league structure reminiscent of traditional professional sports, presented both a logistical challenge and a financial opportunity. Hollingers involvement here underscores his willingness to move beyond conventional models and embrace innovative concepts that disrupt established markets. This move required not only capital but also a vision for how combat sports could be packaged and sold to a modern audience.
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